Ithaca is a mobile laundry service for homeless in Athens. It aims to help increase homeless people respect. It will operate at discreet, yet well know places, around Athens and will offer free laundry services to the homeless. It will raise their health standards, reduce some of their strain and increase their self-esteem and dignity. Apart from that, Ithaca will offer, at a later stage, homeless people the chance to work as volunteers and to feel active and useful again. In short Ithaca aims to be a small but important step in the race to diminish the social exclusion of homeless people.